Maybe it’s just me. But, the company that makes Glad freezer bags is running a commercial right now that I find, well the word offensive might begin to describe it. Unfortunately I haven’t found a copy on the net anywhere. A word picture will have to serve.
Ms. Suburban Susie Sunshine walks up to the meat counter and orders “four pounds of sirloin, but just wrap two because I’ll end up throwing the rest away anyway” or words to that effect. WTF???????
The marketing geniuses that came up with this piece of crap go on to inform the viewer that the average food waste in this country is five hundred pounds per I’m not sure what. Is it per person, per household or are they lumping all the food wasted in public and retail kitchens together with the rest of us? Uh, yoo hoo guys. Most of the folks I run with can barely afford the occasional on sale chuck or round roast to cube for stew meat or soup much less multiple pounds of prime steak. At best it's a cut you can slice really thin and cook up really quick for stir fry or fajitas. Ummm with peppers, mushrooms and onions.............Down girl, we're dissing a commercial here, not planning tomorrow's menu.
In any case, I’d love to know who’s throwing out my share. Most of what goes out of our kitchen is peelings and trimmings. And most of that gets mixed with composting base and ends up in the garden. We draw the line at potato peelings though. Growing your own is great, but spuds in the flower beds are a real pain to deal with because no matter how hard you try you NEVER DIG THEM ALL UP.
I don’t know, maybe the current crop of commercials are being designed by computers or something because most of them don’t make much sense anyway. But, this one is so low, it reaches a new high. In a country that has at least thirteen million hungry children, the idea that any food is wasted is troubling. In a world where millions live with hunger on a daily basis; I guess it’s a good thing the hungriest probably won’t see our commercials. And, as an extra added attraction, when or if you throw out a couple of pounds of meat because you didn’t store it properly in the first place you’re not only wasting the meat you’re wasting the resources it took to raise the blessed discarded two pounds of sirloin in the first place. Fertilizer, water, grain; it all joins that cut of meat in the garbage can.
I know that people in marketing departments live in their own little worlds but, I’m not sure this group is even in the same solar system with the rest of us mere mortals.